Fractional Director of Shopify Ops & CRO
- Andrea J.
Our services
Services designed to help you thrive.
E-Commerce Infrastructure Retainers
From product ops and logistics to conversion strategy and UX, Cart Critique acts as a strategic operations partner to founders and marketing teams alike. While you focus on growth, we ensure your Shopify infrastructure supports it, with systems that don’t break under pressure and operations that quietly drive performance.
Website Updates
Regular Theme Backups
Ongoing Audits
Metafield Implementation
Catalog Updates
SEO Integration
UX/UI Optimization
And Much More
View Details
Marketing Consulting
Need a second set of eyes on your online presence? Book a one-on-one consulting session to get expert feedback on your website, user experience, or overall marketing funnel. Whether you're launching a new offer or troubleshooting performance dips, you'll walk away with clear next steps and tailored advice based on your goals, not generic tips. Perfect for brands that want smart, focused insights without a long-term commitment.
No Commitments
Personalized, Actionable Advice
Clear Vision of Next Steps
Address Specific Concerns
Transparent Pricing
View Details
Website & Marketing Audits
We offer several audit options to uncover what’s working and what’s holding you back. Our comprehensive website audit reviews your site's layout, content, navigation, mobile responsiveness, and conversion flow. Or take a look at the full customer journey, from ad click to website interaction to post-signup or purchase follow-up. We’ll identify friction points, gaps in messaging, and missed conversion opportunities across your entire marketing funnel. Ideal for DTC brands and service providers ready to level up their digital presence.
No Commitments
Personalized, Actionable Advice
Refine Your Visual Identity
Streamline Your Brand Image
Don't Waste Adspend
Discover Flaws
View Details
Our Portfolio
Learn about some current & past projects.
Consulting
Traffic Systems
Strategy
Lead Gen
Website Administration
Reahard & Associates, a trusted name in F&I training, needed to modernize their digital marketing strategies to reach a highly specific audience in a niche industry with limited targeting options.
Liquid
JavaScript
Website Design
Custom Functionality
Metafields
Our client needed a complete membership program and multiple versions of a membership up-seller. The project spanned multiple apps and lots of custom coding.
Our Work Process
Our process makes working together easy, exciting, and effective!
Our differences
Give your shop the VIP treatment it deserves.
Others
No Flexibility
Jargon Overload
Boring Creativity
Fluff Metrics
No Commitment
Hidden Costs
Outdated Methods
Limited Scope
Reactive Tactics
Just Another Client
Cart Critique
Flexible Terms
Clear Communication
Fast Turnarounds
Clarity Guaranteed
Long-Term Partners
Strategic Insight
Operator Mindset
Specialist Support
Proactive Strategies
Passion & Care
Client Stories
"
"We had big projects that Jon had a significant role in, like a complete rework of thousands of product listings and implementing a very technical membership program. Day to day, he kept things running smooth."
Ross W.
Founder, Conquest Maps
"
“Jonathan’s professional, insightful, and enjoyable approach made his guidance on our website, email marketing, and ad campaigns incredibly helpful. I look forward to working with him again as our business grows.”
Janet C.
COO, Reahard & Associates
"
"Jon brings a rare combination of strategic thinking and hands-on technical skills, particularly in managing and optimizing e-commerce operations. He approaches every task with focus, precision, and innovation."
Tony M.
Director of Operations, Eclipse Creative
How can you replace a full-time e-commerce specialist and have multiple clients?
Because Cart Critique is built on efficiency, expertise, and a very different model. 1. Shopify is what I do. I've spent over a decade in e-commerce and years specializing in Shopify operations. I know the platform. The fact is, most tasks don't take long. You just have to know the right tool to use or where to look. 2. I have a system to keep me organized. This allows me to be hyper-efficient and deliver proactive support to each of my clients. 3. I super-serve a handful of clients. I don't have or want 50 clients. My goal is to work with 4-8 awesome ones that I can truly serve as a strategic partner. This model allows me to provide deep, personalized attention that most large agencies can't match. 4. I have breadth of experience. Unlike a full-time employee who only knows one store, I bring the collective knowledge gained from managing tens of millions in e-commerce revenue across multiple brands. I know what works and what breaks. 5. Cart Critique is the future of e-commerce operations. It's the same reason companies outsource their media buying or accounting to agencies: it's a specialized skill that doesn't need a full-time, in-house employee. The savings and expertise you get from a dedicated specialist simply make more sense.
What kind of work does the retainer cover?
This service is comprehensive, covering everything from ongoing performance audits and catalog data architecture to full system stability and guaranteed priority support. This includes the management of one (1) active Project at a time, alongside unlimited Priority Maintenance and Bug Fixes. Here's a few more examples: website customizations, catalog architecture revamps (Metafields, collections, and data integrity), Shopify Flow automation builds and management, bug fixes and general platform troubleshooting (Liquid, CSS, JS). And of course, priority support. Guaranteed response times and priority scheduling for all requests. Essentially, if the task is fixing, optimizing, or automating existing infrastructure, it is covered by your retainer.
Can I still reach out for help even if I’m not on a monthly plan?
Absolutely. One-off requests or project-based work (like large catalog updates, app integrations, or Shopify setup) are available at an hourly or flat rate. Great for clients who don’t need ongoing support but still want expert help.
What’s the difference between you and a virtual assistant?
Unlike a general VA, I specialize in e-commerce operations and bring over a decade of hands-on experience managing complex Shopify and Shopify Plus stores. I work independently, understand the platform deeply, and can help prevent costly errors that less experienced support might miss.
Can you work with our agency or marketing team?
Yes! I often partner with digital marketing teams and media buyers to support technical tasks, build dynamic landing pages, manage site updates, and help execute campaigns without bottlenecks.
Do I need to sign a long-term contract?
No. I work on a project-by-project basis. I want this to feel flexible and low-pressure, not like a locked-in commitment.
Will I have to train you on how our store works?
Not really. I’m used to diving into new stores and getting up to speed quickly. I’ll ask a few onboarding questions, but beyond that, I aim to reduce your workload, not add to it.
What if I have a huge catalog or really custom store?
That’s what I do best. I’ve worked with stores that have 50,000+ variants, multiple markets, custom themes, and intricate logic. I can handle bulk imports/exports, scheduling, flows, and app troubleshooting with minimal friction.
Do you offer reporting or analytics?
I keep an eye on your Shopify Analytics or your preferred data source and flag any concerning trends or opportunities. I don’t do heavy reporting, but I’ll always let you know if I spot something off.
Do you only work with Shopify?
Shopify is my specialty, but I’ve worked across platforms like Magento, WooCommerce, Amazon, and more. If you're migrating or operating across channels, I can help guide strategy and implementation.
